Brand identity design that’s recognised before the name is read.
I design brands for businesses that want to look like what they are: logo, colour, typography and brand guidelines, so your website, signage and social profiles speak the same way, whoever applies them.
Logo · Brand guidelines · Stationery · Signage · Applications
A brand isn’t a logo, it’s a system.
A logo on its own ends up applied ten different ways: another colour on the van, another typeface on the website, another tone on social. A brand identity is the system that prevents that, and what makes a client recognise and trust you before reading your name.
Look like what you are.
If your service is serious and your image isn’t, clients compare on price alone.
Everything matches.
Website, signage, stationery and social with the same rules, whoever makes them.
It lasts.
A well-built system grows with you instead of being redone every season.
What a brand identity includes
From a starter brand to full guidelines. I propose the scope your business needs, no more, no less.
Logo and versions
Primary, horizontal, symbol and one-colour versions, built to work large and small.
Colour and typography
An accessible palette and typefaces for digital and print, with their scale.
Brand guidelines
Usage, spacing, backgrounds, tone and misuse, so anyone can apply it correctly.
Applications and files
Stationery, signage, workwear or social, and every final file ready for print and web.
Two ways to start
Same quality in both. The scope changes, not the care.
- Brand starter
For new businesses
Logo with its versions, colour, typography and a usage sheet. What you need to launch looking right from day one.
- Full identity
For brands ready to grow
Everything above plus full brand guidelines, a graphic system, icons and applications.
How we work
Call
I learn your business, who you speak to and what sets you apart from competitors.
Direction
Two or three visual routes on a single sheet, and we pick one before developing anything.
Design
I develop the logo and the system, apply it to real pieces and we refine it together.
Delivery
Guidelines, final files in every format and a brand ready for the web and print.
Tell me about your project and I’ll tell you what it would cost.
I reply within one working day with the next steps and, if it’s a fit, a fixed quote. Prefer to talk? Book a 30-minute call.
What clients say
Exceptional work, bringing very creative ideas at every step and always looking for the design that best fits your business. Absolute professionalism.
Marcos Hernández RojoLawyer & property managerA year ago we started a project we only had a few brushstrokes of in our heads. Miguel listened, and within a few days he turned everything we told him into a brilliant design. We were blown away the first time we saw it. Beyond the professional, we want to highlight the person: he is 100% involved. Thank you so much.
Geli FolgadoMiel Los CastrosA great web designer who instantly captures your intentions and turns them into exactly what you wanted. Highly recommended!
Francisco Luelmo BuitronLawyer & Mediator
Questions before you start
01How much does a brand identity cost?
It depends on the scope: a brand starter is not the same as full guidelines with applications. I send a fixed price after a 30-minute call, before we start.
02How long does it take?
A brand starter, around a week. A full identity with guidelines, around four weeks. The exact date goes in the proposal.
03How many logo options do I see?
Two or three directions on one sheet at the start, to choose the route. Then I develop the chosen one properly instead of showing you twenty half-finished logos.
04Which files do I get?
The logo and its versions as vector (SVG, PDF, AI) and image (PNG), the guidelines as PDF, the typefaces, the palette in every colour format and the Figma file.
05Can you refresh my brand without starting over?
Yes. Sometimes tidying and modernising what you have is enough to keep the recognition you’ve earned. We look at it on the call.
06Do you design the website too?
Yes, and it’s the ideal: when the same person designs the brand and the website, everything fits from the start.
Who designs your project
I’m Miguel Recio, identity and web designer with more than ten years of work behind me. I design brands and websites for agencies in Spain and Canada and for businesses directly: hotels and restaurants, workshops and dealerships, law firms, energy companies. I handle everything from the first sketch to the final delivery, so you always talk to the person who designs it. Based in Zamora, Spain. Working in Spanish and English.
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